Yep, when we went at that same time period a few years ago, it was just that, get up early to wait in line to get on a schedule and get seated for an event...very strange.  Pretty epic though, and the games we did get into were really fun with good players and refs!  If you're comfortable sort of getting what you get, it was pretty cool.  Kids on Bikes, or Fiasco, or CoC or other systems too did show up, but mostly 5E at the time.  But yes, if you were cherry picking a Hyperborea game, pretty tough to get into it!  Maybe they will change their approach or develop something like Tabletop Events.