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7/03/2014 10:13 am  #21


Re: Retooled North Wind Logo

I like two logos.  Having two logos helped inform my initial impulse buy that lead me to this awesome game.  I guess, some part of me thought: "Two logos are twice as good as one.  There must be some cool reason this game has two logos.  Maybe the Northwind Adventures and that little dreidel-demon represent two different people or organizations."

Not the best logic!  But, hey, I was feeding an impulse...any thinking at that point should be commended.

Initial impressions aside, I like the combined and unified logo as well.  I also understand the logisitics of a single logo as well as the branding advantages.

Nice Work!!! 

 

7/09/2014 6:05 pm  #22


Re: Retooled North Wind Logo

I have a few ideas along these lines. I'll begin first with one that is very close to your new concept, but addresses a few things about it that I thought could be changed.

https://www.evernote.com/shard/s7/sh/11ca689c-6f63-4e47-b0f1-75abba341c61/068b2e516002f00210adbff6b7330213/deep/0/Logo-Final.eps*-@-300--(CMYK-Preview).png



1. First and foremost, I felt that Xathoqqua needed to be "chaosed" up a bit. The CAD-like lines of the original seemed a bit too crisp to me. I retraced it by hand and made a few minor tweaks.

2.  The thinnest lines of the new Xathoqqua also have a heavier weight, so it will work better at the smallest sizes. 

3. I was always taught that "knockout" lettering should be avoided, especially in logos, as it is difficult for interior non printed corners to remain sharp at small sizes. Therefore, I've changed the lettering back to black on white as in the hex logo.

4. The italics seemed at odds with the symmetrical figure and the vertical box, so I de-skewed the letterforms.

5. I gave the lettering and the box the same emboldened antiqued look as the art.

6. A good logo can have square and wide variants. Here is the latter:

https://www.evernote.com/shard/s7/sh/418572ec-5ec9-4eac-89b6-a5338277d5bc/c1800856b31b13e245cd675ea5ed2830/deep/0/Logo-Final.eps*-@-200--(CMYK-Preview).png



I have a few more ideas, but this post is designed to be the "Maezar-ified" version of your newest work. Hope you like it, if not, no biggie :-)

Last edited by Maezar (7/09/2014 6:05 pm)

 

7/09/2014 6:07 pm  #23


Re: Retooled North Wind Logo

I wanted to demonstrate that it works well without the box too.

https://www.evernote.com/shard/s7/sh/37ce2bc7-b874-4e4a-b113-93ce6179ae2b/6b21eed498c0ec663afb5a5f4c16a807/deep/0/Logo-Final.eps*-@-100--(CMYK-Preview).png

 

7/09/2014 6:07 pm  #24


Re: Retooled North Wind Logo

Beastie beyond the borders:

https://www.evernote.com/shard/s7/sh/23905b0a-0957-4420-aca1-89c74dd9c285/5acfa0faf86a526a2fc0cd27c4bb65ae/deep/0/Logo-Final.eps*-@-200--(CMYK-Preview).png

 

7/09/2014 6:22 pm  #25


Re: Retooled North Wind Logo

Wow, that is fantastic, Maezar!

1. I think you have made a significant improvement to the image. It is bolder and more chaotic. Love it.
2. Exactly so.
3. Not sure I agree on this one. I like the "knockout" effect. I was largely inspired by the Dark Horse logo:
http://i58.tinypic.com/k9jamb.jpg

I think it is VERY effective logo, and I love the look of it. But I didn't want to ape it -- I'm using a different font and obviously the image is completely different.
4. You might be right about the italics . . . I'm on the fence about that . . . but I think you may be right. The italics seems to flow nicely with the above DH logo, but not so much with our NWA logo.
5. Subtle, but effective!
6. I agree! It should be able to apply to a number situations, seamlessly.

Thank you!


Astonishing Swordsmen & Sorcerers of Hyperborea - A Role-Playing Game of Swords, Sorcery, and Weird Fantasy
     Thread Starter
 

7/09/2014 6:24 pm  #26


Re: Retooled North Wind Logo

Protruding beyond the border is a fantastic idea, too. I think it will work well on a white page or other like application, but on a coolor cover as a B&W logo, it probably won't work as well, because it would need to be confined for the best effect, IMO.


Astonishing Swordsmen & Sorcerers of Hyperborea - A Role-Playing Game of Swords, Sorcery, and Weird Fantasy
     Thread Starter
 

7/09/2014 6:24 pm  #27


Re: Retooled North Wind Logo

Finally, something about the sleepy eyes of the original design always felt ambigous to me. The charcoal sketch of the toad eye seems boldly powerful on the other hand (that alone could be a great logo). Here, I combine the two. I also include an exploration of a  open-eyed slit-pupiled figure. I  thought these might express more of Hyperborea's deadly excitement. I didn't like this at all though, so in this final version, I add the mere suggestion that something is watching from behind those slits.

https://www.evernote.com/shard/s7/sh/bdf0c227-f386-4c72-a8d8-dc8e05a20522/0cbe9cc4379f6378e8f4cd13b7d747ab/deep/0/Logo-Final.eps*-@-150--(CMYK-Preview).png

Last edited by Maezar (7/09/2014 6:25 pm)

 

7/09/2014 6:28 pm  #28


Re: Retooled North Wind Logo

Hmmm...this last idea I'll have to chew on for a bit. In all the CAS tales, Tsathoggua is depicted as sleepy looking, so I'm certain I wouldn't have liked your open eyed version, either, but this hint or suggestion of the mostly lid-covered pupil is pretty solid. I'm just not sure I like the look of it better than what we have above.


Astonishing Swordsmen & Sorcerers of Hyperborea - A Role-Playing Game of Swords, Sorcery, and Weird Fantasy
     Thread Starter
 

7/09/2014 6:46 pm  #29


Re: Retooled North Wind Logo

Dark Horse style knockout.

https://www.evernote.com/shard/s7/sh/98c336af-f253-485d-8e1e-a4a94f5abce5/90acfe5e76c9a78a0b47f85a86d89bac/deep/0/Untitled-1*-@-150--(CMYK-Preview).png

 

7/09/2014 7:37 pm  #30


Re: Retooled North Wind Logo

A few more type treatments for your consideration.

https://www.evernote.com/shard/s7/sh/5e7061d8-57ea-4f8e-90bf-eb0a18aaa282/2bc10b6924abe15566a31cbdff0c13c3/deep/0/Untitled-1*-@-100--(CMYK-Preview).png


https://www.evernote.com/shard/s7/sh/428d8ce9-74ca-49d3-81bf-90c94fb4d5e1/84b11b512761ddb646536898ec4a6f3e/deep/0/Untitled-1*-@-100--(CMYK-Preview).png

 

7/09/2014 7:43 pm  #31


Re: Retooled North Wind Logo

And one last look, as suggested by Chainsaw.
https://www.evernote.com/shard/s7/sh/3db7b044-bf4f-4cab-96b1-3e5a2db31bb0/0919c05cfc55ab8e5c35ce746481e55b/deep/0/new-north-wind-adventures-logo.ai*-@-12.5--(CMYK-Preview).png

Last edited by Maezar (7/09/2014 7:43 pm)

 

7/09/2014 7:45 pm  #32


Re: Retooled North Wind Logo

I best like the one that is also the feature of post #29 above, but I'd also like to see it with the horns not protruding from the box, if possible. Thanks for taking the time to mess with this, Maezar!


Astonishing Swordsmen & Sorcerers of Hyperborea - A Role-Playing Game of Swords, Sorcery, and Weird Fantasy
     Thread Starter
 

7/09/2014 8:51 pm  #33


Re: Retooled North Wind Logo

I think this looks pretty badass.

https://www.evernote.com/shard/s7/sh/9efbb2ab-431a-4b0a-8b9c-3c8c919988ea/12ffec6f998d32f37bbd4e5ae90bd15e/deep/0/new-north-wind-adventures-logo.ai*-@-50--(CMYK-Preview).png

Last edited by Maezar (7/09/2014 8:55 pm)

 

7/09/2014 8:52 pm  #34


Re: Retooled North Wind Logo

For a chuckle...

https://www.evernote.com/shard/s7/sh/1714f59b-216c-4d7a-b063-c15a2fc94cd3/620fcdb729a49805502e6f2e6fd271ca/deep/0/new-north-wind-adventures-logo.ai*-@-50--(CMYK-Preview).png

 

7/10/2014 7:56 am  #35


Re: Retooled North Wind Logo

Great work Maezar!  The last one really pops!  Sinister, sleepy, and slick all at once!


“How can I wear the harness of toil
And sweat at the daily round,
While in my soul forever
The drums of Pictdom sound?” 
 

7/10/2014 9:36 am  #36


Re: Retooled North Wind Logo

mabon5127 wrote:

Great work Maezar!  The last one really pops!  Sinister, sleepy, and slick all at once!

Agreed! Fantastic work all around.


Astonishing Swordsmen & Sorcerers of Hyperborea - A Role-Playing Game of Swords, Sorcery, and Weird Fantasy
     Thread Starter
 

7/10/2014 11:18 am  #37


Re: Retooled North Wind Logo

Nice! http://cdn.boardhost.com/emoticons/smile.png


Michael Sipe 1979-2018
Rest in peace, brother.
 

7/10/2014 7:22 pm  #38


Re: Retooled North Wind Logo

Maezar wrote:

And one last look, as suggested by Chainsaw.
https://www.evernote.com/shard/s7/sh/3db7b044-bf4f-4cab-96b1-3e5a2db31bb0/0919c05cfc55ab8e5c35ce746481e55b/deep/0/new-north-wind-adventures-logo.ai*-@-12.5--(CMYK-Preview).png

This variant still gets my vote (if, you know, this were a democracy, and Jeff weren't a ruthless dictator http://cdn.boardhost.com/emoticons/cute.png
).

 

7/10/2014 7:26 pm  #39


Re: Retooled North Wind Logo

Maybe we should open it up to public beta testing? ;)


Astonishing Swordsmen & Sorcerers of Hyperborea - A Role-Playing Game of Swords, Sorcery, and Weird Fantasy
     Thread Starter
 

7/12/2014 1:44 pm  #40


Re: Retooled North Wind Logo

My favorite is this one, which was hidden in the 9-up.
It uses the typeface from the original logo, which I thought of as very pulp era.

https://www.evernote.com/shard/s7/sh/94ffd78b-ee7f-4789-8e6f-fce8e3c5d34f/987955a2402b097db401f55ff6f3e5f7/deep/0/new-north-wind-adventures-logo.ai*-@-50--(CMYK-Preview).png


 

 

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